Design and development of the Factorymarket marketplace

Audax solution helps international venture project to enter new market.

Case Overview

Factorymarket Retail GMbH – an international venture project created in 2017. HQ - Berlin, purchasing office – Shenzhen. The main goal was to create an omni channel platform to sell goods through e-commerce as well as through traditional offline shops. Target market - Germany.

Unlike the majority of well-known marketplaces, factorymarket is using an omni channel approach combining a mobile application with offline stores.

Client Need

FactoryMarket wanted this solution to be available for smartphones based on two biggest mobile platforms – iOS and Android. In addition to mobile apps creation, Factorymarket wanted to develop branding for their offline shops.

Colour patterns and logo were other big tasks for the brand. They needed a light, yet memorable logo and colour palette that would fit well both the app and offline stores.

Gamification and enterntaiment piece were amongst other tasks of the brand.

Our Solution

Semiotics played a big role in the creation of the logo. We had a challenging task - to reunite an omni-channel approach, wide spectrum of products, gamification format and light, minimalistic design.

The product’s network from the app’s interface was taken as a basic image. It was presented in a simplified manner which made it look like boxes in storage and the shopping window appeared to be a tetris game.

As a result, we had a minimalistic yet bold logotype which was the perfect fit for strategic product positioning and which became one of the key visual communication elements.

Colour Patterns

Competitive research helped in coming up with the main colour scheme which we continued to develop for visual identity.

In collaboration with our Austrian colleagues, we’ve chosen the most uncluttered design that would fit both offline stores as well as mobile screens.

We also considered merchants’ mentality and created a localised logo for the chinese division with an elaborated font and reinvented colours scheme.

How FactoryMarket Benefitted

Creating a marketplace is never an easy task. We’ve analysed user behaviour and shortlisted several hypotheses based on that. After that, A/B testing allowed us to choose the optimal, most efficient scenario. Taking into consideration the latest trends in e-commerce mobile development, we’ve created an interface that allows users to quickly review products, choose the best one and order it.

In the modern e-commerce world, just an user-friendly, functional app isn’t enough. In addition to the usual marketplace functionality, we’ve included a gamification piece. At the same time, we’ve managed to keep a fully informative and detailed approach which helped to optimize average time spent in the app.