Eco-Friendly Redesign: how Audax relaunched a cleaning supply retailer's online store
Our team helped the manufacturer of eco-friendly cleaning and personal hygiene products create a modern e-commerce platform and establish effective channels to interact with its consumers. The Audax team shares insights into the redesign of the online store for the eco-brand.
About the company
A client is a eco-friendly cleaning and personal hygiene brand in the CIS, distributing products ranging from laundry detergent to toothpaste and sells more 10,000,000 items monthly.
Tasks
The customer’s website was initially created at the start of the company, and its design became notably outdated since.There were scalability issues, and the site was not a fully-functional channel for online sales.
The website lacked a personal account feature, and the customer database was gathered from various sources. Building a modern marketing strategy focused on personalization within such a fragmented foundation was a very challenging task.
The outdated design and architecture hindered the implementation of new functionality. Each feature took a long time to develop, requiring careful consideration to avoid disrupting established processes.
There was little focus on the audience, usability, and user journey. A decision was made to update the site and make it a user-friendly sales platform.
Problems of the Online Store:
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Outdated design
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Lack of consistency and a unified visual language
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Absence of a unified customer database
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No personal account or loyalty program
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Challenges in scaling the product
Business Objectives:
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Create a modern and user-friendly online store design
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Simplify the user journey
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Launch a loyalty program
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Develop personal accounts, considering trends and user needs
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Create a unified customer database
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Eliminate "workarounds" and scaling issues
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Increase webpage views and interaction time with brand content
